Gone in 38 Seconds:
SL Tronics IPO sell-out
SECOND LIFE, JT WORLD, 20 AUGUST 2007 - In what may be one of the quickest-selling IPOs in Second Life's short history, SL Tronics (CapEx: SLTM) CEO Tue Torok watched in amazement on Sunday as 300,000 shares of his SL electronics company were offered publicly at slcapex.com and disappeared approximately 38 seconds later, according to exchange officials.
With no pre-subscription to the offering, it was a great achievement for the SL Capital Exchange considering the recent change in name and management, and loss of investor confidence due to recent financial drama in the Second Life business world.
SL Tronics is a company specializing in Second Life 'electronics', or more appropriately, media-rich scripted objects. According to his prospectus, Torok has done work for notable SL residents such as Skidz Tweak and worked on RL/SL projects such as the Die Hard 4 set in Silverscreen sim.
The IPO had a rough start though. Originally launched on Friday, August 17th, CapEx CEO Arbitrage Wise was forced to roll back the offering when investors complained of having no advance notice. The IPO was rescheduled for Saturday afternoon, but webserver issues conveniently took down the CapEx site about ten minutes before the scheduled launch. The IPO was finally launched on Sunday.
The quick sell-out did not please some investors, however. Amid calls of market manipulation by Second Life power-players, the SL Capital Exchange negotiated with Torok and the largest IPO buyer to release over 80,000 additional shares at the original IPO price of L$1.00 to those that were unable to bid. Orders are currently being taken on a first-come, first-serve basis and preference is being given to those that bought shares on Friday before the roll-back.
For more information about SL Tronics, IM Tue Torok inside Second Life or visit www.sltronics.com.
For more information on the SL Capital Exchange, IM Xavier Mohr inside Second Life or visit www.slcapex.com.
